About us.
At First Sip Group, we're the fun-loving team that knows how to make brands shine. Our National Field Sales Team is skilled in navigating Australia's vibrant on-premise and independent retail scene. We're driven by a hunger to make a real impact, diving into bold ideas with infectious energy.
Cheers to making a difference, one sip at a time!
Why.
Rylee Martin, the founder of First Sip Group has a wealth of experience in the hospitality and liquor industries, having worked in a variety of roles from pouring pints & creating cocktails, to pounding the footpath of Field Sales across states & countries, National Account & Category Management.
The mission for her was simple, create a brand and service that aims to support the Australian beverage industry, assist early-stage brands, give new product development an increased chance of success; implement strong strategy with sustainable field sales to support, design thoughtful succession plans for talented individuals, and create a company culture that is innovative, collaborative, and growth-oriented with education at the heart of all that we do.
The passion for meaningful moments and her desire to help others is evident in her mission for First Sip Group. She believes that the company can make a positive impact on the beverage industry by creating a supportive and stimulating work environment. Building a way of working for the future, not just for now.
Elevating Every Sip.
The landscape of the beverage industry in Australia is known to be fiercely competitive and intricately complex. However, amidst this challenging environment, numerous remarkable products often go unnoticed and fail to gain the exposure they truly deserve. Often constrained by limited budgets for social media marketing and constrained teams struggling to manage a vast network of outlets, these products find it difficult to break through the clutter.
Recognizing this significant gap, First Sip Group has emerged with a mission to revolutionize the industry. Their unwavering focus lies in prioritizing three key pillars - education, distribution, and customer experience. By becoming an educational hub, First Sip Group aims to equip both established players and new entrants with the knowledge and strategies needed to thrive in this dynamic field. Moreover, they strongly believe that by nurturing and supporting emerging brands, they can elevate the entire industry to new heights of success.
First Sip Group stands as a powerful collective force, fostering collaboration and innovation within the beverage industry. Through their platform, they provide a fertile ground for collective improvement; sharing insights, expertise, and resources for the benefit of all. Their passion for empowering brands and enhancing customer experiences serves as a beacon of hope for those navigating the competitive waters of the Australian beverage market.
As the industry continues to evolve, First Sip Group remains at the forefront, driving positive change and championing the underrepresented. With a bold vision and a commitment to excellence, they strive to create an inclusive and thriving ecosystem for the beverage industry in Australia, fostering a future where every deserving product receives the recognition it deserves.
Let’s work together
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